Visa is a world leading global payments technology company that enables fast, secure and reliable electronic payments across more than 200 countries. Visa is also the 5th most valuable global brand in the world and prides itself on being more widely accessible than any other payment brand. In alignment with this acceptance strategy, Visa Europe has become the first standalone sponsor of UEFA Women'sFootball in a seven-year deal from 2018 until 2025.

But Visa faces a hugely disrupted payment landscape with new entrants and platform innovations. And the brand is finding it ever more difficult to reach and engage its  Millennial and Gen-Z audience who are no longer seeing or caring about their advertising.  

As a brand and a business, Visa has always stood for making a positive and transformational impact on the world. An advocate of acceptance in the widest sense, Visa believes that genuine social impact and business success can only be achieved with an undeterred focus on diversity, equality and inclusion in its business strategies.

Our Women’s Football strategy helped inform Visa’s UEFA Women’s EUROS and Women’s Champions League campaign and activations. And the strategy is rolling out to place Visa at the heart of helping girls and women feel less excluded when playing football . A genuine game changer for a brand that aims to uplift everyone everywhere.